The Orchard welcomes LA-based artist distribution and services company Human Re-Sources. Led by J.Erving, who will take on a new role as Executive Vice President at The Orchard, Human Re-Sources will sign and develop artists directly, and utilize The Orchard’s comprehensive suite of global offerings and tools to artists and record labels.
Under J.Erving’s leadership, Human Re-Sources signed and developed artists such as YBN Nahmir, Pink Sweat$, Baby Rose, Bren Joy and more, whose music has garnered more than 2.5 billion streams since the company was founded. With a track record of success, Human Re-Sources will bring artists 2Tone and Grip as well as Grammy-nominated Ant Clemons to The Orchard.
“The Orchard empowers entrepreneurs as well as artists,” said Brad Navin, The Orchard’s CEO. “Partnering with J and the Human Re-Sources team allows us to leverage both companies’ strengths as powerhouses to foster the development of great artists and deliver their music to a global audience.”
“Since founding the company in 2017, I’ve made it my mission to seek quality over quantity, thereby establishing Human Re-Sources as a formidable independent powerhouse of talent development,” said J.Erving. “I am proud of what we’ve built and look forward to continuing to sign artists we truly care about in conjunction with our new partners at The Orchard. Our goal from the onset was to move culture. This partnership is a win for the culture. I am looking forward to this next chapter.”
Welcome Human Re-Sources to The Orchard global family!
