Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)
Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...
What The #&@$ Do You Do, Marissa?!
In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), we highlight Orchardites to learn more about their role at The Orchard and experience working in the music industry. Get to know Marissa Putney, VP of Global Artist & Label Services at Th...
Applications Now Open for The 2024 Danny Awards!
We are thrilled to announce that The Danny Awards, presented by Daniel’s Music Foundation, are now accepting submissions for the 5th annual awards, set to take place on October 19, 2024, at Town Hall in New York City. Daniel’s Music Foundation is dedic...
What The #&@$ Do You Do, Prahlad?!
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...
Advertising 101: The Marketing Funnel
If you’re looking to run an advertising campaign but not sure what your main objective(s) should be, let’s first talk about The Marketing Funnel. What is the Marketing Funnel? The purpose of the Marketing Funnel is to easily categoriz...
Save These Key Dates: 67th Annual GRAMMY® Awards
The Recording Academy has announced its key dates and deadlines ahead of music’s biggest night, the GRAMMY Awards. The 67th ceremony will take place on Sunday, February 2, 2025, at Crypto.com Arena in Los Angeles. This year’s GRAMMY® nominees will be annou...