Snapchat is so much more than a simple picture-sharing app for mobile-obsessed teens. It also provides an excellent platform for brands to reach a younger audience and foster a close-knit community. And, with more than 616 million users, there’s plenty of opportunity for that.
Snapchat is a social media platform that allows users to send photos, videos, and text messages on a one-to-one basis or to a group of people. The differentiator is that content disappears within 10 seconds, making it the perfect place to share authentic snaps.
There are several features brands can use to their advantage, including Snapchat Stories (which don’t disappear after 10 seconds and can be replayed for up to 24 hours), Memories (that can be saved for future viewing), and Snapchat filters and stickers.
SNAPCHAT 2024 UPDATES
Lens recommendation
One of the interesting updates the social media/instant messaging app is getting is the ability to suggest Lenses based on the photos you captured. This means if you captured a dog, get ready to get a doggy lens recommendation.
Improved Lens Carousel Algorithm
The Lens carousel algorithm is getting improved. The new algorithm will now recommend Lenses based on Snapchatters’ unique preferences.
Calling Lenses
Snap is enhancing the video calling experience by bringing Calling Lenses. Users can now use Lenses when they are talking to others on a video call. They can play games, solve puzzles, and do a lot more with the Calling Lenses.
After Dark stories
Now, you no longer have to check everyone’s story to see what they posted at night. Snaps posted after 8 PM will be shared directly as After Dark stories so that it’s easier for everyone to see what happened late at night.
Friendship Flashback
Usually, Snaps get deleted by default in chats, however, we do save memorable or important Snaps and messages. Snapchat has now updated the app with Friendship Flashback, which will show a throwback of the Snaps and messages that you both saved in a chat.
Snap Map updates
Snapchat users will now be able to share live locations so that their friends get to know where they are in real time. Additionally, Snap Map is also getting a new ‘Popular Last Night Tag’. This feature will let others know what was trending last night at a specific location.
Snapchat activity center
The Snapchat activity center will now show the upcoming birthdays of your friends and their activities.
Bitmoji gets depth
Bitmoji is slowly shifting from looking more cartoony to 3D. Bitmoji or Snapchat avatars will now have more depth to them. Snapchat is also collaborating with Marvel to help accessorize Bitmoji as per Marvel characters.
My AI features
My AI, the AI chatbot that was so far accessible to Snapchat Plus users, is now going free for everyone. My AI is also getting several updates, enhancing the chatting as well as the visual experience.
You can now style your AI chatbot’s avatar with thousands of unique Bitmoji variations.
Furthermore, you can name your chatbot and share Snaps with it. The chatbot will also reply and converse accordingly. Interestingly, it will also send a unique generative Snap using AI.
Lastly, you will now be able to bring My AI into conversations with friends. All you need to do is mention My AI and ask questions on behalf of the group. This will eliminate the need of opening your My AI chat to ask questions.
These Snapchat best practices are the perfect starting point for an artist to build a new audience or take their account presence to the next level. For more in-depth tips on how to use Snapchat for your brand check out our 2024 best practices here!
